Estate of Alfred Gescheidt
Born and raised in New York City, Gescheidt, like many artists of his time, was drafted into the Navy toward the end of World War II, at the age of nineteen. A year after completing military service, he enrolled at the University of Mexico in Albuquerque on the GI Bill, then transferred to the Art Center School in Los Angeles where he studied under Will Connell and George Hoyningen-Huene. After graduating, Gescheidt returned to New York to open his own studio and focus on image making, developing the visual side of ad campaigns for New York’s leading agencies and magazines. Alfred Gescheidt has had two solo exhibitions at Higher Pictures: Photographs, 1949 - 1979 (2009) and 30 Ways to Stop Smoking (2013).